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health themes
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focus areas
Today consumers searching for health tools and solutions use search engines, social platforms and increasingly general AI tools.But these systems were not built specifically for health.
The brand-consumer disconnect
Online discovery doesn't
serve
health
Unlike other sectors, consumer health has no dedicated platform. So discovery defaults to big tech, social media platforms and influencer marketing.
Visibility defaults to pay-to-play, meaning sustained reach requires significant spend.
Legitimate health terms trigger restrictions, ad rejection and content suppression, with big tech as gatekeepers.
AI search pulls from the same web layer shaped by ads, ranking systems, and historical visibility.
Getting consumer health ready for AI
An alternative discovery
system
for health
A purpose-built AI system for consumer health and wellness. Where health goals and needs determine what gets found.
Impartial by design, so recommendations are driven entirely by context, relevance and consumer need
A consumer health-trained AI agent, designed specifically for consumer health and wellness.
Delivering consumer health navigation and discovery, powered by AI and community.
Women's Health is our founding vertical and we are actively training Signpost AI. If your health solution serves women's health, request early access to get discovery ready.
Consumers are searching for things like this:
How it works
Powering discovery of:
Apps
Wearables
Home Tests
Telehealth
Smart Home
Platforms
Communities
How we work
Relevance over reach
Credibility over reach
Impartial by design
Privacy by design
Safety and security first
Built for health literacy
Frequently asked questions
Is it really free to list our solution?
Yes. Submitting your health solution and training Signpost AI on your product is completely free. We want to ensure consumers have access to every available health solution and support 1 million health journeys in doing so. We believe access to better health discovery shouldn't come at a cost.
How do you make money if it's free?
It's free for consumers to use and inclusion into Signpost AI is free for brands. Once discoverable, brands can access engagement tools and additional features if they wish. We'll share more details on our future paid plans with founding brands directly.
Who is this for?
Any brand, app, wearable, telehealth provider, or digital health community or platform serving women's health or general health and wellness. If consumers are searching for what you offer, you belong here.
Is it only for women's health?
We are starting with women's health because it is one of the most underserved areas in health discovery. But this is just the beginning. Men's health, children's health, senior health and more are on the way.
How is this different from ChatGPT and AI GEO?
General AI tools like ChatGPT can suggest options by drawing from information across the web. Signpost AI is built specifically for consumer health. It uses structured health and user context to match people to solutions based on relevance and fit, not just what is most visible or well optimised online. AI GEO still matters and we encourage brands to pursue it. But we offer something different: a dedicated route to high-intent consumers actively trying to find the right health solution.
What happens after I submit?
After you submit, we’ll review your information and get in touch to gather anything additional we need to accurately represent your product. From there, we structure your solution so it can be properly understood by Signpost AI and surfaced to the right users based on relevance and context. As an early brand, you’re welcome to be as involved as you’d like in shaping how this works — we value feedback on what’s useful and what isn’t — but we also recognise teams are busy, so your level of involvement is completely up to you.
If you do too, join us in early access and be discovery ready.